When converting a former grocery store into a unique market concept and food hall, a developer was looking for an innovative way to entice customers. The answer? A wine and beer shop.This wouldn’t be any old liquor store though, it needed a story – a foundation that would bestow a distinct character and cement it as an icon in Denver’s Happy Canyon neighborhood.

Research dug into local history, lore, and landmarks, and a gem was unearthed. Sugar Moon, an infamous moonshine recipe dating back to Prohibition, quickly became a favorite.